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Complicating The Task Of A Professional Essay Discussion Paper

Question

Services have 4 characteristics, please list them and explain each one and tell me why my lecture is a different service than if you take the same class with another professor. Your answer should look like this:

A The four characteristics of a service are…

B ____ means…, ____means…, ____means…, and ____means…

C Your lecture is a different service becasue Complicating The Task Of A Professional Essay Discussion Paper
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Expert Answer

This solution was written by a subject matter expert. It's designed to help students like you learn core concepts.

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Step 1/3

1, Intangibility,
2,Heterogeneity
3,imultaneity
4,Quality Measurement,

The service has several distinguishing characteristics that require a new vision, a clear approach and first-class professional excellence to market effectively and profitably. Professionals who are unaware of the property find it difficult to make creative decisions. With that in mind, we review the salient features in terms of means in marketing decisions Complicating The Task Of A Professional Essay Discussion Paper.

Step 2/3

1. Intangibility:
Intangibility is an important consideration that complicates the functional responsibility of a marketing manager, specially while influencing and motivating the prospects/customers. The goods of tangible nature can be displayed, the prospects or buyers can have a view and they can even test and make a trial before making the buying decisions. The selling processes are thus found easier. We are aware of the fact that services are of intangible nature and it is intangibility that complicates the task of decision-makers.

While motivating, they find it difficult to perform and display and the positive or negative opinions regarding the services come up only after the completion of the using process. The customer can’t touch the services, they albeit can’t smell them. In a true sense, it is not a physical object. It has mental connotations. According to Carman and Uhl, a buyer of products (goods) have an opportunity to see, touch, hear, smell or taste them before they buy.

Of course, we don’t find the same thing with the services product. It is the professional excellence of decision-makers that counts here, that influences the entire process and that helps them substantially. While selling or promoting services, we need to concentrate on benefits and satisfaction which a buyer can derive after buying. We can hardly emphasise the service itself Complicating The Task Of A Professional Essay Discussion Paper.

2. Perishability:
Another point complicating the task of a professional is the nature of perishability that we find in the services. The goods if not sold today can be stored, preserved for further selling. Thus, the risk element is here in a different form. But in the context of services, if we fail to sell the services, it is lost only not for today but even for the future. If a labour stops to work, if a seat in the aircraft remains unsold, if a bedroom in a hotel remains unbooked, a chair in a cinema hall remains vacant; we find the business non-existent and the opportunities are lost and lost forever. The services can’t be stored or preserved.

Unutilised or underutilised services are found to be a waste. A building unoccupied, a person unemployed, credit unutilised, vacant beds in a hospital are economic waste. Of course, this is due mainly to its perishability. This makes it essential that decision-makers or the executives by using their professionalism minimise the possibilities of economic waste. The opportunities come and you need to capitalise on the same by using your excellence Complicating The Task Of A Professional Essay Discussion Paper.

Step 3/3

3. Inseparability:
This is also a feature that complicates the task of professionals while marketing the services. The inseparability focuses on the fact that the services are not of separable nature. Generally, the services are created and supplied simultaneously. Like the dancers, musicians, dentists and other professionals create and offer services at the same time. In other words, the services and their providers are the same. Donald Cowell says, “Goods are produced, sold and then consumed whereas the services are sold and then produced and consumed.”
It is inseparability that makes the task of marketing services a bit difficult. The goods are produced at one point and then distributed by others at other points. In the services, we find the selling processes making ways for the generation of services. The professionals while marketing the services thus bear the responsibility of removing or minimising the gap between the services-promised and services-offered.
Goods are produced, sold and then consumed but the services are sold, produced and then used. The inseparability thus makes it essential that the service-providers are acting and behaving professionally so that the marketing processes are not to pave the avenues for a degeneration in the quality Complicating The Task Of A Professional Essay Discussion Paper.

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4. Heterogeneity:
Another feature is heterogeneity which makes it difficult to establish standard. The quality of services can’t be standardised. The prices charged may be too high or too low. In the case of entertainment and sports, we find the same thing. The same type of services can’t be sold to all the customers even if they pay the same price.

The consumers rate the services in a different way. Of course, it is due to the difference in the perception of individuals at the levels of providers and users. The heterogeneity factor makes it difficult to market efficiently. The professionals by using their excellence bear the responsibility of minimizing the problem
Final answer

Conclusion

This creates a conflict between community responsibility and self-defense, and taking community responsibility can affect self-defense Complicating The Task Of A Professional Essay Discussion Paper

Expert Answer

Complicating The Task Of A Professional Essay Discussion Paper

Question

Services have 4 characteristics, please list them and explain each one and tell me why my lecture is a different service than if you take the same class with another professor. Your answer should look like this:

A The four characteristics of a service are… B ____ means…, ____means…, ____means…, and ____means… C Your lecture is a different service becasue Complicating The Task Of A Professional Essay Discussion Paper

ORDER YOUR PAPER NOW

Expert Answer

Step-by-step

1st step

All steps

Answer only

Step 1/3

1, Intangibility,

2,Heterogeneity

3,imultaneity

4,Quality Measurement,

The service has several distinguishing characteristics that require a new vision, a clear approach and first-class professional excellence to market effectively and profitably. Professionals who are unaware of the property find it difficult to make creative decisions. With that in mind, we review the salient features in terms of means in marketing decisions Complicating The Task Of A Professional Essay Discussion Paper.

Step 2/3

1. Intangibility:

Intangibility is an important consideration that complicates the functional responsibility of a marketing manager, specially while influencing and motivating the prospects/customers. The goods of tangible nature can be displayed, the prospects or buyers can have a view and they can even test and make a trial before making the buying decisions. The selling processes are thus found easier. We are aware of the fact that services are of intangible nature and it is intangibility that complicates the task of decision-makers.

While motivating, they find it difficult to perform and display and the positive or negative opinions regarding the services come up only after the completion of the using process. The customer can’t touch the services, they albeit can’t smell them. In a true sense, it is not a physical object. It has mental connotations. According to Carman and Uhl, a buyer of products (goods) have an opportunity to see, touch, hear, smell or taste them before they buy.

Of course, we don’t find the same thing with the services product. It is the professional excellence of decision-makers that counts here, that influences the entire process and that helps them substantially. While selling or promoting services, we need to concentrate on benefits and satisfaction which a buyer can derive after buying. We can hardly emphasise the service itself Complicating The Task Of A Professional Essay Discussion Paper.

2. Perishability:

Another point complicating the task of a professional is the nature of perishability that we find in the services. The goods if not sold today can be stored, preserved for further selling. Thus, the risk element is here in a different form. But in the context of services, if we fail to sell the services, it is lost only not for today but even for the future. If a labour stops to work, if a seat in the aircraft remains unsold, if a bedroom in a hotel remains unbooked, a chair in a cinema hall remains vacant; we find the business non-existent and the opportunities are lost and lost forever. The services can’t be stored or preserved.

Unutilised or underutilised services are found to be a waste. A building unoccupied, a person unemployed, credit unutilised, vacant beds in a hospital are economic waste. Of course, this is due mainly to its perishability. This makes it essential that decision-makers or the executives by using their professionalism minimise the possibilities of economic waste. The opportunities come and you need to capitalise on the same by using your excellence Complicating The Task Of A Professional Essay Discussion Paper.

Step 3/3

3. Inseparability:

This is also a feature that complicates the task of professionals while marketing the services. The inseparability focuses on the fact that the services are not of separable nature. Generally, the services are created and supplied simultaneously. Like the dancers, musicians, dentists and other professionals create and offer services at the same time. In other words, the services and their providers are the same. Donald Cowell says, “Goods are produced, sold and then consumed whereas the services are sold and then produced and consumed.”

It is inseparability that makes the task of marketing services a bit difficult. The goods are produced at one point and then distributed by others at other points. In the services, we find the selling processes making ways for the generation of services. The professionals while marketing the services thus bear the responsibility of removing or minimising the gap between the services-promised and services-offered.

Goods are produced, sold and then consumed but the services are sold, produced and then used. The inseparability thus makes it essential that the service-providers are acting and behaving professionally so that the marketing processes are not to pave the avenues for a degeneration in the quality Complicating The Task Of A Professional Essay Discussion Paper.

ORDER YOUR PAPER NOW

4. Heterogeneity:

Another feature is heterogeneity which makes it difficult to establish standard. The quality of services can’t be standardised. The prices charged may be too high or too low. In the case of entertainment and sports, we find the same thing. The same type of services can’t be sold to all the customers even if they pay the same price.

The consumers rate the services in a different way. Of course, it is due to the difference in the perception of individuals at the levels of providers and users. The heterogeneity factor makes it difficult to market efficiently. The professionals by using their excellence bear the responsibility of minimizing the problem

Final answer

Conclusion

This creates a conflict between community responsibility and self-defense, and taking community responsibility can affect self-defense Complicating The Task Of A Professional Essay Discussion Paper

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